Category Archives for Blog

The Right Process of Magento Development

Blog, Digital Marketing Agency, Magento Development, SEO
0 October 30, 2020
Magento

Ever want to judge how good is the Magento website developed? Well, just look at their magneto development process and you will know. The pros in the development process must understand what it takes to build an impeccable magneto-based website, and now we know it too.

The process of development never ends! Some tweaks, some edits are always required to enhance the website’s performance.

So, what does an effective Magneto development process looks like?

Magento

Let’s explore!

1. It Starts with Business Analysis

Yes, the first step is to analyze the business, as everyone has their own specific story. Who are your targeted customers and what specifications do you need on the website? The first step, indeed, is to get indulged in knowing the business and understanding every bit of it for better Magneto development. The more one knows about the business, the better. So, before starting anything, one must deeply understand the business and analyze all the pros and cons to develop a highly reliable Magneto based website that works.

2. Preparing the Relevant Strategy

The next move is to prepare the strategy for building the best magneto website. Developers must rely on a highly reliable strategy to make things work. Not only the development team must think of some innovative ideas, but also rely on advanced tools and technologies to build extraordinary web solutions using the Magneto development process.

Magneto Design

3. Design the Magneto Site

The first impression is going to stay with your customers, no matter what. The development team must focus on building an attractive design that leaves an unforgettable impression on your customers. Innovative UI design that displays a seamless and smooth web page with perfect scrolling options is a must.

4. Development and Integration

The offshore development team that you have picked must be utilizing all cutting-edge technology, which will help them in setting off their competitors. Your programmers must write the code from scratch and optimize it for cross-platforms and devices. Proper Magneto development allows intense customizations with much ease, allowing the results to be better and bigger. For this, a proper development process needs to be followed.
– Set up the web hosting
– Write the Code
– Optimize for cross-platforms
– Fact-finding
– Customizing third-party software

5. Launching

Magneto coders launch the website after a thorough scrutinization of the entire development and integration process. For this, they indulge in testing and QA, and once that is done, a final review waits to be completed. The development team must ensure that there are no loopholes in the final product, and the customer is contented with what is presented to them. Moreover, proper and thorough training and guidance are also provided to users, so that there is no confusion or hindrance in operating the site and every feature of the final product.

So, a good launch relies on:
– Thorough testing and QA
– Final review
– The Launch
– Complete training and constant support

6. Complete Management

The process of good Magneto development doesn’t just end at launching the site. It extends to the complete management even after the site is up there on the web. Everything is seen thoroughly after going live, right from the apt customizations to the UI and UX. Nothing should fall short of the quality that was promised in the beginning. Well, that requires constant upgradation and proper maintenance to manage the performance of the Magneto based website. The security checkup and back are a must!

Management Tips

So, hey, if you were thinking to get a Magneto based website designed, make sure your development team follows this process for delivering an impeccable site that attracts your customers and brings better ROI.

Top 5 Mistakes that Ruins Facebook Ads

Blog, Facebook Ads, SMM
0 October 20, 2020
FB Ads

Have you been trying to do Facebook ads lately?

If yes, this blog is just for you!

Newbies might feel the trouble to create the apt Facebook ad and hit the targeted customers.

We don’t wish you to spend money on your latest Facebook ad campaign and lead to a wrong path. You might hope to get countless leads, but if that doesn’t convert into your potential customers, there is no point in starting a Facebook ad campaign.

FB Ads

Believe us, you are not the only one making mistakes while creating your Facebook ads.

There are tons of people who are investing in creating their Facebook ad campaign but don’t know how to start. Or, they simply end up making tons of mistakes while setting up the campaign.

Let’s just not repeat those mistakes, which some people have already made. We have learned from them and here are some mistakes to avoid when building a Facebook ad campaign.

Top Five Mistakes to Avoid When Setting Up Facebook Ads

1. Unclear Campaign Objectives

What is the first step to creating an outstanding Facebook ad that works? Be clear about what you want to achieve with the Facebook ad. Your Facebook ads need to have one of these objectives.
– Increasing the website’s traffic
– Increase conversions
– Direct leads to a specific landing page
– Boost immediate sales

It is best to achieve a particular objective with your Facebook ad. Plan out the objective before you publish it.

2. Target Wrong Customers

Not knowing which section of the customers to target can hurt your Facebook ad campaign. You might have done everything right – from setting up the budget to creating a creative ad. But when you don’t know who to target, every other effort is a waste.

So, make sure to target the right people so that these potential leads don’t just visit the link, but stay there and invest in your product or services.

Wrong Way

3. Not Focusing on Customers Pain Points

You might have created the best of the solutions, but if you are not successful in hitting the pain point of the customers, what’s the point of creating the solutions?

The solution is to create ads that are solution-based instead of focusing on people-focused solutions.

They don’t want you to sell them anything, rather fix their pain points by offering the solutions right away.

Make your Facebook ad about your customer and not the solution that you are willing to sell. That means you are helping your customers and not forcing them to buy anything – be it your product or service.

4. Budget Concerns

Your Facebook ads are limited to a certain budget, as you are not willing to pay more towards creating the ads. That’s a wrong move!

How much should you spend on Facebook ads? How to decide that?

Well, you will have to see different factors, including how many ad campaigns do you wish to start with. What is your objective to run these ads and what are you expecting out of these ads?

Facebook’s strength is to work with different budgets, though. Still, you will have to work on your advertisement needs for a successful Facebook campaign.

Also, pick the apt ad delivery optimization that matches your campaign. Keep in mind the scheduling time to avoid your ad’s non-performance.

FB Working

5. Don’t Forget About It After Publishing

No, you don’t just have to publish it once and forget about it after that. Facebook ads need constant checks and tweaks if needed.

It is vital to keep an eye on the progress and analysis of the Facebook ads, and that’s where most of the people lack.

The Takeaway Message

Running Facebook ads can be irresistible, and that’s when most of us make mistakes. Try and avoid these slips for a successful ad campaign.

Launching an Effective PPC Campaign, First Time

Blog, PPC
0 October 10, 2020
google analytics

PPC drives traffic to your website (targeted traffic), to be precise. The use of apt keywords, promoting the products and services, and allowing better traffic to your website are some common advantages of utilizing PPC.

Pay each time, customers hit your ads, and your site gets traffic – that’s how it works.

But how does anyone Launch a successful PPC campaign (for the first time)?

google analytics

Let’s find out!

Steps to Launching an Effective PPC Campaign, First Time

Here are some effective ways to launch your first PPC campaign:

1. Research Matters!

Begin with proper research – an honest approach when researching would make your PPC campaign a success.

Find out the real objective of starting and running paid campaigns and ads.

Research should result in more conversions and better leads.

Gather customer data, find relevant keywords, write the text for ads, and wait to prepare for the steps further.

2. Check Keywords Demand

Now, rely on a good keyword research tool to figure out whether the keywords you are going to use really in search or not.

There is no point working on keywords that no one searches.

You can always use Google Keyword Planner or maybe, Ubersuggest to find the trending ones.

Core SEO

3. Sort Keywords, and Structure Them

The third step is to act smart now – sort the keywords based on your target audience.

Keep the keywords tighter and relevant to make it easier for ads to perform. Tweak your keywords, modify them, and utilize the sorted list of keywords for your PPC ads.

For instance, the term ‘motor’ has less purchase intent than ‘commercial electric motor.’

4. Negative Keywords Work

So, if it is your first PPC campaign, you can use negative keywords too.

The intent is to pull together as many clicks as you can.

Add ‘negative’ in terms that are not related to your ad. It should be targeting the audience, who has nothing to do with your product or service.

It is money-saving and one of the best strategies to sidestep any inappropriate clicks.

5. Revise Your Budget

Since it is going to charge you a few bucks, you should be ready with the same to manage your PPC ads and campaign.

Understand the objective of your ad campaign, realize how much money will go into it, and can you really manage with that much money.

Once you have answers to these questions, proceed.

6. Know Your Competitors

Study your competitors, and learn from their mistakes.

Don’t repeat the mistakes as you have already researched your competitors.

7. Create your Ad Copy

It is essential to create good ad copies for better ROI.

The sole motive of the content is to generate clicks and conversion.

Create an effective ad copy and let your targeted audience click on the link to initiate the sales.

8. CTA should be Attractive

CTAs must incorporate powerful words, including Buy, Click, Get, Free, Best, Save, Top, and alike, which has the potential to create urgency amongst your targeted audience to click on your PPC ad.

MSG

9. Extensions Works Crazy

The type of extensions that you need for your PPC ad depends on the goal of your ad.

Extensions improve the ad’s presence, attracting more customers and interactions.

Since it offers more user searches, giving better reasons for your targeted audience to click on the ad link.

Here are some extensions that you can add to your advertisement:
– App extension
– Review extension
– Location extension
– Call extension

The Takeaway Message

Build campaigns that actually work! Utilize all steps above to create your first ad campaign and grab as many leads, clicks, and traffic as you can for getting better leads.

6 Google Ads Mistakes That Can Leave You Broke

Blog, Digital Marketing Agency, Google ADS
0 October 5, 2020
Google Adwords

More the traffic, the better. Every business makes efforts to get an abundant of traffic, and utilizing Google ads for it is just one way.

Yes, it can happen pretty faster, if you follow the right path while doing the Google ads.

Being a newbie in Google ads, or maybe, even a pro, one can make mistakes. It is not a big deal, though, as that’s how we learn. But, we can surely avoid it to ensure a seamless Google ad campaign.

Google Adwords

6 Google Ads Mistakes That Will Leave You Broke

Even the best Google ad campaign has gone through a few mistakes. But the point is not to repeat it, but to avoid it so that even you can build a great Google ad campaign.

So, let’s learn those mistakes, so that we can avoid them to experience smoother traffic, leads, and google ads campaign.

1. Avoiding the List of Apt Keywords

Yes, this is what most of us do. We avoid the list of apt keywords, which mainly fall into three main categories, including exact match, phrase match, and broad match. Find your list of keywords based on a good through research to ensure you are using the right ones for your Google ads.

2. Writing BAD Google Ads

Why would anyone read a poorly written ad copy? Some competitors are delivering some extraordinary ads for their Google ads, so why would anyone pay attention to the one that doesn’t have good content, attractive CTA, and a message that is to be delivered to the audience? The key to a good Google ad is to write a good ad copy, for which an Ad extension can also be used.

3. Not Indulging Negative Keywords

This is another ad mistake that most of the people do. Using a negative keyword, you can exclude the keywords that don’t match your services/products. It can minimize the cost while accelerating the revenue. So, if your ads aren’t really converting, make sure to incorporate a negative keyword in the ad copy.

Digital Work

4. Not Testing the Apt Advertisement Position
The quality of your ad relies on the keywords, targeted keywords, and even the click rate. All these factors together decide the position for your ad. Experts even say that the number one position is not always the best position to place your Google ads. Higher positioned ads do get more clicks, but relatively lower conversions. Being in the third to the fifth position is generally the best.

5. Obsolete Conversion Setups

Don’t rely on the obsolete conversion setups as that will affect the ad quality. So, when setting up the Google ads, make sure to answer all these questions:

-What are you tracking with your ads?
-What factors are considered to improve conversions from the ads?
-What generates tracking?
-What is leading to dead conversions that need to be modified?

6. Not Understanding Conversions

So, when you are running a business, it is mandatory to track the conversion and profit margins. Tracking your revenue, conversions, and profit margins are vital for you to improve all these three factors. When you are not tracking your progress, you will not be able to generate sufficient results that help in growing your business. Always keep in mind that you have to know what’s going on in the industry, and test things out before finalizing your Google ad. Most people don’t do that and that’s why lack conversions and profit.

work freedom

The Takeaway Message

When setting up Google ads, it is best to understand all the points that are necessary to make a successful ad. Focus on making good ad copy, research apt keywords, and avoid these mistakes to lead a successful Google ad.

5 Technical Trends that will Rule 2021

Blog, Digital Marketing Agency
0 September 30, 2020
working staff

Technology has evolved so quickly, and we need to do that too. It has been a while that humans are surrounded by technology. The tech industry has grown tremendously over the past few years, and it will continue to grow in the future too. Irrespective of the fact where you are residing, it is impossible for anyone to stay away from technology.

working staff

So, let’s know about the tech trends that are going to stay in 2021, and ahead.

1. 5G Data Networks

Amazon recently releases ‘Amazon Go’ that utilizes IoT aka Internet of Things. This system lets everyone use the IoT to buy the products online without manual checking. It is expected that with 5G data networks, these IoT applications and all other connected devices are going to attain a new high. The environment is all set to use different technologies and sensors, which will allow us to enjoy more scalable and accessible Internet of Things solutions.

2. Edge Computing

Cloud solutions have made life easier and better. People have highly been relying on cloud computing for easier storage that lets them store data online securely. The world has already moved to cloud solutions. Edge computing is designed to provide apt solutions for bigger and larger data issues. The concept of edge computing has already dominated the industries, including the telecom sector as well. The worth of edge computing will rise to $6.72 billion by 2022.

WORKING PROCESS

3. Cybersecurity

Yes, it is a new trend that has already hit the world. Cybersecurity is much needed with the constant development of technology around the world. It has become the priority of every organization, as the new trend demands us to be more digital now. Since the technology is constantly evolving, it has become the responsibility of every organization to adopt cybersecurity and connected services to continue the smooth working of the companies. It would be a smart move to invest in cybersecurity for developing your business, without much hassle.

4. Artificial Intelligence

A well-known technology that is all set to rule 2021. It has been in the use for a while now, but it has time to become omnipresent in almost every single organization. AI technologies are going to rule the world soon. So, we need to be ready to make AI work for us and lead a tech-based life both in our organizations and homes. AI’s usage has multiplied four times now, and it will continue to grow in 2021, and after that. So, it is a wise decision to invest in AI for letting your business grow in the coming years.

5.Blockchain

Many bigger countries have already started using this technology for amplifying their businesses and profits. The increasing trend of blockchain and such measures are already making the business profitable, and it has become the need of the hour to adopt blockchain for better businesses and profits. By 2021, almost every top institution will develop a blockchain to save itself from internet fraud and information safety on a very large scale. Blockchain has already commenced and is here to stay in the tech world for a very long time. The world has already shifted to the blockchain, so it is now your turn to develop a better business using blockchain for fruitful results.

trading chart patterns

So, these tech trends are going to stay in 2021 and even after that. The demand for successful businesses today is investing in all these technologies so that the best output can be received utilizing these technologies. So, invest in all these technologies and be ready to taste the organizational success right away.

5 Best WordPress Development Tools That You Need Right Now!

Blog, WordPress
0 September 26, 2020
wordpress development company


WP or WordPress just isn’t an apt platform for blogging or sharing your content. It, indeed, is a full-fledged CMS for developers, which can be utilized effectively to make WP do wonders to your development process.

Millions are using this platform to develop sites, and it has become one of the most reliable sources for web development. And, a good WP website relies on some great efficient development tools, which is worth knowing about.

While many developers have been utilizing these development tools for a while now, some still don’t know about it. But, it is better to understand these tools, so that there are no hurdles in developing the finest WP websites in the future.

wordpress development company

So, let’s explore these development tools without further ado.

1.Monster Widget

Checking whether the widgets you have set up are displayed aptly is important. Monster Widget takes the headache of managing your widgets. It is a free plugin that lets you swiftly test all your widgets in the sidebar areas. Since the website will be going to have all these special widgets, why not manage it with this development tool to ease out the work. This one development tool can assist you in managing all your widgets at one place, test it, and keep it on place when the website is built.

2. WP-CLI

A set of command-line tools, which lets us manage all the WPs installations easily. It is way simpler to manage those installation and update plugins with this development tool, and even import test content, set up installations for multiple sites, and much more, without needing to use the browser. Isn’t that awesome? If you too are looking forward to building a WordPress website, it would be easier for you to manage everything with WP-CLI, including the plugins, the installations, the testing content, and much more.

Coding

3.Roots.io

Who doesn’t wish to build better WP sites? Well, Roots.io present you with the efficient set of tools that allows you to build impeccable websites quickly and utilizing all open-source tools at one place. It comprises of Bedrock, Sage, and Trellis, which altogether enhances the development work, allowing you to build sites that are worth visiting. Every WP developer needs this tool to sustain proper project management, without losing the quality of the final product.

4.Bedrock

It is a WP boilerplate for organizing and managing WP projects like a pro. It lets you improve configuration files, aptly manage the plugins installed, and lets you keep everything in one place. Bedrock improves security, safety, and manages everything without depending on any third-party. No matter, how experienced a developer is in developing the sites when using this development tool, it is always easy to manage the WP development process.

5.GenerateWP

A set of tools that are designed specially to assist the WP developers to diminish the development time by generating apt snippets of code. Anyone can use it, be it the newbie developer or an experienced one. It is designed with the purpose to reduce the time of the development, allowing developers to invest more time in other crucial development activities. This development tool can generate sidebars, widgets, taxonomies, and many other important factors needed to make development better.

Professional Work

The Takeaway Message

So, hey you all developers, WordPress web development is pretty easy when you have the apt tools right by your side. Keep an eye on these tools, and many others that can assist you in diminishing the development time and cost, which otherwise requires third-parties to do so.

Try your hand on these development tools today!

8 Digital Marketing Trends to Follow in 2020

Blog, Digital Marketing Agency, SMM
0 August 31, 2020
Digi trends

Hey, digital marketers!

Good to see you here for these gigantic digital marketing trends that are already dominating 2020.

Your competitors have been following these trends too!

Don’t stay behind, follow these eightcritical digital marketing trends for a successful business in 2020.

1. Videos Streaming – The World’s Demand

People are shifting to videos.

The trend that prevailed in the market in 2019 is not going anywhere in 2020 too.

Digital marketers are practicing to keep a set budget aside for video promotion/creation for enhanced marketing.

Hence, keeping in mind this increases trend, it’s time to take video streaming seriously.

2. Artificial Intelligence – Time to Shift

People have already awakened up to the supremacy of AI.

While simple, mundane tasks are already replaced by AI, it is all set to rule many other imperative areas sooner in the coming years.

Forbes claims that Uber uses ‘Knightscope K5 robots’ for parking lot and mall patrol. What can these robots do?

Well, it can read the license plates, collect data from vehicle owners, and even detect suspicious activity.

It seems AI has already taken over the world by storm – now targeting Digital marketing.

3. Chatbots Rocks in 2020 too!

Like it has already been, it will continue to be a crucial part of digital marketing in 2020 too.

Instant messaging, real-time support, 24×7 endless backing is what your clientele needs.

Fact – Chatbots are fueling almost 85% of customer services in 2020.

Since it has turned into a significant factor responsible for customer satisfaction, there is no way your business doesn’t need it.

Over 80% of business demands chatbots in 2020.

4. Influencer Marketing is Accelerating

Nothing works like word-of-mouth marketing!

It is a direct message from one satisfied customer to another that your company fulfilled their expectations.

Influencer marketing is on the rise, and 2020 is a year to invest in some major influencers.

Approximately 65% of the customers trust the opinion of the influencers about specific brand/service.

5. Don’t Ignore Social Messaging Applications

Social messaging apps are good enough for sending emojis! Well, we all believe that.

But, hey, look at the number of people using social messaging apps – it’s incredible.

Facebook messenger has approx. 1.3 billion monthly users.
WhatsApp is utilized to send more than 55 billion messages every day.

Well, a good digital marketer will never let such a number of potential customers go.

Besides, social messaging apps let you deliver proper info, boost sales, build contacts, and create trust towards your brand.

6. Content that Speaks Volumes

2020 is still about content!

There is nothing that can beat a good quality content – interactive content, to be precise.

Engaging, dynamic, and communicating – that’s how your content should be, not just in 2020, but in the forthcoming years too.

Include in your content:-

  • Polls
  • Quizzes
  • Facts
  • Real-life examples
  • Videos
  • Infographics

7. Branding

Customers do have a choice, and every business needs to understand that.

No matter the niche, building a brand is a must.

Clientele and customers trust, rely on and connect with individuals that have a certain brand name.

Branding represents your expertise and fidelity.

Hence, owning a brand is a necessity for any business in 2020 and ahead.

8. Voice Marketing is In

This is one of the most rapidly growing digital marketing trends that have taken over the world.

The voice-enabled devices and voice searches are highly recommended by customers now.

Replace that traditional marketing funnel with a highly advanced funnel that incorporates voice marketing in it too.

The Takeaway Message

So, that’s that! These were the most followed digital marketing trends in 2020, staying in forthcoming years too.