FB Ads

Have you been trying to do Facebook ads lately?

If yes, this blog is just for you!

Newbies might feel the trouble to create the apt Facebook ad and hit the targeted customers.

We don’t wish you to spend money on your latest Facebook ad campaign and lead to a wrong path. You might hope to get countless leads, but if that doesn’t convert into your potential customers, there is no point in starting a Facebook ad campaign.

FB Ads

Believe us, you are not the only one making mistakes while creating your Facebook ads.

There are tons of people who are investing in creating their Facebook ad campaign but don’t know how to start. Or, they simply end up making tons of mistakes while setting up the campaign.

Let’s just not repeat those mistakes, which some people have already made. We have learned from them and here are some mistakes to avoid when building a Facebook ad campaign.

Top Five Mistakes to Avoid When Setting Up Facebook Ads

1. Unclear Campaign Objectives

What is the first step to creating an outstanding Facebook ad that works? Be clear about what you want to achieve with the Facebook ad. Your Facebook ads need to have one of these objectives.
– Increasing the website’s traffic
– Increase conversions
– Direct leads to a specific landing page
– Boost immediate sales

It is best to achieve a particular objective with your Facebook ad. Plan out the objective before you publish it.

2. Target Wrong Customers

Not knowing which section of the customers to target can hurt your Facebook ad campaign. You might have done everything right – from setting up the budget to creating a creative ad. But when you don’t know who to target, every other effort is a waste.

So, make sure to target the right people so that these potential leads don’t just visit the link, but stay there and invest in your product or services.

Wrong Way

3. Not Focusing on Customers Pain Points

You might have created the best of the solutions, but if you are not successful in hitting the pain point of the customers, what’s the point of creating the solutions?

The solution is to create ads that are solution-based instead of focusing on people-focused solutions.

They don’t want you to sell them anything, rather fix their pain points by offering the solutions right away.

Make your Facebook ad about your customer and not the solution that you are willing to sell. That means you are helping your customers and not forcing them to buy anything – be it your product or service.

4. Budget Concerns

Your Facebook ads are limited to a certain budget, as you are not willing to pay more towards creating the ads. That’s a wrong move!

How much should you spend on Facebook ads? How to decide that?

Well, you will have to see different factors, including how many ad campaigns do you wish to start with. What is your objective to run these ads and what are you expecting out of these ads?

Facebook’s strength is to work with different budgets, though. Still, you will have to work on your advertisement needs for a successful Facebook campaign.

Also, pick the apt ad delivery optimization that matches your campaign. Keep in mind the scheduling time to avoid your ad’s non-performance.

FB Working

5. Don’t Forget About It After Publishing

No, you don’t just have to publish it once and forget about it after that. Facebook ads need constant checks and tweaks if needed.

It is vital to keep an eye on the progress and analysis of the Facebook ads, and that’s where most of the people lack.

The Takeaway Message

Running Facebook ads can be irresistible, and that’s when most of us make mistakes. Try and avoid these slips for a successful ad campaign.

Digi trends

Hey, digital marketers!

Good to see you here for these gigantic digital marketing trends that are already dominating 2020.

Your competitors have been following these trends too!

Don’t stay behind, follow these eightcritical digital marketing trends for a successful business in 2020.

1. Videos Streaming – The World’s Demand

People are shifting to videos.

The trend that prevailed in the market in 2019 is not going anywhere in 2020 too.

Digital marketers are practicing to keep a set budget aside for video promotion/creation for enhanced marketing.

Hence, keeping in mind this increases trend, it’s time to take video streaming seriously.

2. Artificial Intelligence – Time to Shift

People have already awakened up to the supremacy of AI.

While simple, mundane tasks are already replaced by AI, it is all set to rule many other imperative areas sooner in the coming years.

Forbes claims that Uber uses ‘Knightscope K5 robots’ for parking lot and mall patrol. What can these robots do?

Well, it can read the license plates, collect data from vehicle owners, and even detect suspicious activity.

It seems AI has already taken over the world by storm – now targeting Digital marketing.

3. Chatbots Rocks in 2020 too!

Like it has already been, it will continue to be a crucial part of digital marketing in 2020 too.

Instant messaging, real-time support, 24×7 endless backing is what your clientele needs.

Fact – Chatbots are fueling almost 85% of customer services in 2020.

Since it has turned into a significant factor responsible for customer satisfaction, there is no way your business doesn’t need it.

Over 80% of business demands chatbots in 2020.

4. Influencer Marketing is Accelerating

Nothing works like word-of-mouth marketing!

It is a direct message from one satisfied customer to another that your company fulfilled their expectations.

Influencer marketing is on the rise, and 2020 is a year to invest in some major influencers.

Approximately 65% of the customers trust the opinion of the influencers about specific brand/service.

5. Don’t Ignore Social Messaging Applications

Social messaging apps are good enough for sending emojis! Well, we all believe that.

But, hey, look at the number of people using social messaging apps – it’s incredible.

Facebook messenger has approx. 1.3 billion monthly users.
WhatsApp is utilized to send more than 55 billion messages every day.

Well, a good digital marketer will never let such a number of potential customers go.

Besides, social messaging apps let you deliver proper info, boost sales, build contacts, and create trust towards your brand.

6. Content that Speaks Volumes

2020 is still about content!

There is nothing that can beat a good quality content – interactive content, to be precise.

Engaging, dynamic, and communicating – that’s how your content should be, not just in 2020, but in the forthcoming years too.

Include in your content:-

  • Polls
  • Quizzes
  • Facts
  • Real-life examples
  • Videos
  • Infographics

7. Branding

Customers do have a choice, and every business needs to understand that.

No matter the niche, building a brand is a must.

Clientele and customers trust, rely on and connect with individuals that have a certain brand name.

Branding represents your expertise and fidelity.

Hence, owning a brand is a necessity for any business in 2020 and ahead.

8. Voice Marketing is In

This is one of the most rapidly growing digital marketing trends that have taken over the world.

The voice-enabled devices and voice searches are highly recommended by customers now.

Replace that traditional marketing funnel with a highly advanced funnel that incorporates voice marketing in it too.

The Takeaway Message

So, that’s that! These were the most followed digital marketing trends in 2020, staying in forthcoming years too.

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