Hey, digital marketers!
Good to see you here for these gigantic digital marketing trends that are already dominating 2020.
Your competitors have been following these trends too!
Don’t stay behind, follow these eightcritical digital marketing trends for a successful business in 2020.
1. Videos Streaming – The World’s Demand
People are shifting to videos.
The trend that prevailed in the market in 2019 is not going anywhere in 2020 too.
Digital marketers are practicing to keep a set budget aside for video promotion/creation for enhanced marketing.
Hence, keeping in mind this increases trend, it’s time to take video streaming seriously.
2. Artificial Intelligence – Time to Shift
People have already awakened up to the supremacy of AI.
While simple, mundane tasks are already replaced by AI, it is all set to rule many other imperative areas sooner in the coming years.
Forbes claims that Uber uses ‘Knightscope K5 robots’ for parking lot and mall patrol. What can these robots do?
Well, it can read the license plates, collect data from vehicle owners, and even detect suspicious activity.
It seems AI has already taken over the world by storm – now targeting Digital marketing.
3. Chatbots Rocks in 2020 too!
Like it has already been, it will continue to be a crucial part of digital marketing in 2020 too.
Instant messaging, real-time support, 24×7 endless backing is what your clientele needs.
Fact – Chatbots are fueling almost 85% of customer services in 2020.
Since it has turned into a significant factor responsible for customer satisfaction, there is no way your business doesn’t need it.
Over 80% of business demands chatbots in 2020.
4. Influencer Marketing is Accelerating
Nothing works like word-of-mouth marketing!
It is a direct message from one satisfied customer to another that your company fulfilled their expectations.
Influencer marketing is on the rise, and 2020 is a year to invest in some major influencers.
Approximately 65% of the customers trust the opinion of the influencers about specific brand/service.
5. Don’t Ignore Social Messaging Applications
Social messaging apps are good enough for sending emojis! Well, we all believe that.
But, hey, look at the number of people using social messaging apps – it’s incredible.
Facebook messenger has approx. 1.3 billion monthly users.
WhatsApp is utilized to send more than 55 billion messages every day.
Well, a good digital marketer will never let such a number of potential customers go.
Besides, social messaging apps let you deliver proper info, boost sales, build contacts, and create trust towards your brand.
6. Content that Speaks Volumes
2020 is still about content!
There is nothing that can beat a good quality content – interactive content, to be precise.
Engaging, dynamic, and communicating – that’s how your content should be, not just in 2020, but in the forthcoming years too.
Include in your content:-
- Polls
- Quizzes
- Facts
- Real-life examples
- Videos
- Infographics
7. Branding
Customers do have a choice, and every business needs to understand that.
No matter the niche, building a brand is a must.
Clientele and customers trust, rely on and connect with individuals that have a certain brand name.
Branding represents your expertise and fidelity.
Hence, owning a brand is a necessity for any business in 2020 and ahead.
8. Voice Marketing is In
This is one of the most rapidly growing digital marketing trends that have taken over the world.
The voice-enabled devices and voice searches are highly recommended by customers now.
Replace that traditional marketing funnel with a highly advanced funnel that incorporates voice marketing in it too.
