Category Archives for Google ADS

Why Let a Professional Digital Marketing Agency Handle Your Digital Marketing Campaign?

Digital Marketing Agency, Google ADS, PPC
0 March 24, 2021
digital marketing companies

Digital marketing  involves all marketing efforts done through the internet or with the use of modern electronic devices. Though it promises amazing results, you need to have the right team and the right strategies to continue reaping the benefits digital marketing offers. Unfortunately, not all companies are capable of hiring an in-house team of digital marketing professionals. And digital marketing, though it sounds simple and straightforward, can’t be done by just anyone.

Professional Digital Marketing Agency

If you want to achieve the best results possible for every dollar you spend on digital marketing, it is always best to let a professional digital marketing agency to handle your digital marketing campaigns. Here are some reasons why this idea is better than doing everything by yourself.

Reason #1 Expertise

Professional digital marketing professionals are experts in their field. In order to increase the success rate, it is not enough to just arm yourself with the basics of digital marketing. You will need expertise, experience, knowledge, and the right mindset. Digital marketing is quite complicated and even a single campaign requires different skills and expertise.

The best thing about hiring digital marketing agencies is that they already have a team of professionals who are experts in their fields and who possess a diverse range of experience, skills, and knowledge. A digital marketing agency usually consists of designers, SEO experts, digital marketing specialists, writers, and strategies.

digital marketing agency

Reason #2 Up-to-date Strategies

The rules, regulations, and trends of digital marketing change constantly. This means you need to stay up to date in order to cope up and emerge despite the stiff competition. To make your digital marketing campaigns successful, you will need to revise your strategies from time to time, considering the latest changes.

Most of the time, these changes are made readily available to professional digital marketers first before they can go out to the public. They have this special tracker that notify them of any changes both minor and major. This enables them to act accordingly and immediately. Hiring a professional digital marketing company ensures that you stay up-to-date with the latest digital marketing trends and strategies, thus providing you a higher success rate.

Reason # 3 Access to the latest technologies

Hiring a digital marketing company gives you instant access to the latest available technologies. Dedicated digital marketing companies usually use the latest technology such as tools and software to analyze data, to measure efficiency, performance, and productivity of digital marketing efforts, and to manage or run your campaigns.  

digital marketing companies

Reason #4 Cost-effective

Hiring a digital marketing agency is cost-effective and can help you save thousands of dollars. This may sound ironic, though. How can you save this much if you are paying for the services provided by the digital marketing agency? You may ask.

According to research, businesses that outsourced their marketing efforts to a competitive digital marketing agency when developing and running their campaigns have a lower cost per sales lead than those who did their marketing campaign on their own.

Reason #5: Identifying the best place to reach your audience

If you want to reach these online users who are searching for products or services similar to yours, you will need to build your online presence and ensure that you are highly visible online for the longest time possible. One way of doing so is leveraging digital channels like social media, search engines, email, and other platforms where internet users usually spend time to.

Unfortunately, not all of these digital channels may work for your business. The professional digital marketing agencies, with their expertise, knowledge, and experience, can easily identify the best platforms to leverage where you can promote your business more effectively and efficiently.

If you want to enjoy these benefits and more, it is wise to let a professional digital marketing agency handle your digital marketing campaign.

6 Google Ads Mistakes That Can Leave You Broke

Blog, Digital Marketing Agency, Google ADS
0 October 5, 2020
Google Adwords

More the traffic, the better. Every business makes efforts to get an abundant of traffic, and utilizing Google ads for it is just one way.

Yes, it can happen pretty faster, if you follow the right path while doing the Google ads.

Being a newbie in Google ads, or maybe, even a pro, one can make mistakes. It is not a big deal, though, as that’s how we learn. But, we can surely avoid it to ensure a seamless Google ad campaign.

Google Adwords

6 Google Ads Mistakes That Will Leave You Broke

Even the best Google ad campaign has gone through a few mistakes. But the point is not to repeat it, but to avoid it so that even you can build a great Google ad campaign.

So, let’s learn those mistakes, so that we can avoid them to experience smoother traffic, leads, and google ads campaign.

1. Avoiding the List of Apt Keywords

Yes, this is what most of us do. We avoid the list of apt keywords, which mainly fall into three main categories, including exact match, phrase match, and broad match. Find your list of keywords based on a good through research to ensure you are using the right ones for your Google ads.

2. Writing BAD Google Ads

Why would anyone read a poorly written ad copy? Some competitors are delivering some extraordinary ads for their Google ads, so why would anyone pay attention to the one that doesn’t have good content, attractive CTA, and a message that is to be delivered to the audience? The key to a good Google ad is to write a good ad copy, for which an Ad extension can also be used.

3. Not Indulging Negative Keywords

This is another ad mistake that most of the people do. Using a negative keyword, you can exclude the keywords that don’t match your services/products. It can minimize the cost while accelerating the revenue. So, if your ads aren’t really converting, make sure to incorporate a negative keyword in the ad copy.

Digital Work

4. Not Testing the Apt Advertisement Position
The quality of your ad relies on the keywords, targeted keywords, and even the click rate. All these factors together decide the position for your ad. Experts even say that the number one position is not always the best position to place your Google ads. Higher positioned ads do get more clicks, but relatively lower conversions. Being in the third to the fifth position is generally the best.

5. Obsolete Conversion Setups

Don’t rely on the obsolete conversion setups as that will affect the ad quality. So, when setting up the Google ads, make sure to answer all these questions:

-What are you tracking with your ads?
-What factors are considered to improve conversions from the ads?
-What generates tracking?
-What is leading to dead conversions that need to be modified?

6. Not Understanding Conversions

So, when you are running a business, it is mandatory to track the conversion and profit margins. Tracking your revenue, conversions, and profit margins are vital for you to improve all these three factors. When you are not tracking your progress, you will not be able to generate sufficient results that help in growing your business. Always keep in mind that you have to know what’s going on in the industry, and test things out before finalizing your Google ad. Most people don’t do that and that’s why lack conversions and profit.

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The Takeaway Message

When setting up Google ads, it is best to understand all the points that are necessary to make a successful ad. Focus on making good ad copy, research apt keywords, and avoid these mistakes to lead a successful Google ad.